Ad creative context for Messenger and WhatsApp

When a shopper taps a Meta ad and starts a chat, they already know the product. Omnistra now captures that creative context so the agent can answer without guessing, and catalog enrichment can draft Brand as well.

New

• Messenger Click-to-Message context: First inbound turns from CTM ads keep ad title, creative media, and referral details on the conversation so the agent knows which ad the customer saw.
• WhatsApp Click-to-WhatsApp context: CTWA referrals capture headline, body, creative image, and ctwa_clid for attribution, then inject that context before the agent replies.
• Brand in Draft with AI: Catalog enrichment can propose Brand from the product name, packaging signals, and page content, and prefers spellings already used in your catalog.

Improved

• Cleaner first replies from ads: Short messages like "price?" after an ad click start with creative context instead of a blank slate, then fall back to existing image match or disambiguation when referral data is incomplete.

Where to find it

Connect and manage Messenger and WhatsApp under Channels. Ad context applies automatically on new CTM/CTWA threads. Use Draft with AI on an Order OS product to review Brand and other enrichment fields.